Collection: Vitamix - Health Food Blenders

Where It All Began

The Barnards’ passion for whole-food nutrition was born after discovering a natural solution for a family member’s chronic illness. They became vegetarians and cut sugar and caffeine from their diets. After seeing the benefits from this lifestyle change, they were believers in the power of whole foods.

Committing to Nutrition

By the late 1930s, the Barnards had made promoting healthy eating their life’s work. Their mail-order health food and vitamin business grew into the Natural Foods Institute. And when Papa recognised that a powerful blender could make healthy foods taste great, the Vita-Mix was created – and also sold in the family store.

Innovating for Better Health

Unsurprisingly, the single greatest way Vitamix has committed to whole-food health is through the continuous innovation of next-generation blending machines. Through industry-leading design and engineering, whole-food nutrition is made easy, efficient, and delicious for people at home, in professional kitchens, and beyond.